About Us
Our Story
LYB Sports & Entertainment LLC is a multi-sector global sports and entertainment organization providing commercial, educational, media, travel, tourism, infrastructural, procurement, and athlete development solutions worldwide. With its head office in Columbus, Ohio, USA, the company operates through an integrated international model that combines:
- Sports and entertainment event management
- Athlete representation and talent development
- College recruitment and scholarship pathways
- Sports tourism and international travel coordination
- Sponsorship and brand partnerships
- Media production and broadcasting
- Procurement and supply of sports equipment and apparel
- Facility and academy development
- Public relations, marketing, and commercialization strategies
The organization is uniquely positioned to strengthen the growing sports relationship between Africa and the United States by connecting talented athletes—particularly soccer players from Ghana and across Africa—with colleges, universities, academies, clubs, and professional opportunities in the United States and internationally.
LYB Sports & Entertainment LLC is committed to transforming Africa’s sports ecosystem into a globally competitive commercial industry through innovation, strategic partnerships, infrastructure investment, media excellence, and talent empowerment.
Vision
“To become a globally recognized sports and entertainment powerhouse, elevating the standards of athlete development, sports business, media excellence, infrastructure, and international commercial partnerships across Africa and the world.”
Mission
To build a world-class, globally connected sports and entertainment organization that:
- Nurtures and develops elite talent
- Creates educational and professional opportunities for athletes
- Strengthens sports commercialization
- Expands global sports tourism and entertainment experiences
- Delivers high-quality sports procurement and infrastructure solutions
- Builds sustainable international partnerships across sports, media, education, and entertainment industries
Our Core Values
Integrity
We uphold transparency, accountability, and ethical leadership in all operations.
Empowerment
We believe sports and education can unlock human potential and transform communities.
Global Collaboration
We foster international partnerships that create sustainable development opportunities.
Innovation
We embrace modern approaches to sports, media, tourism, and social development.
Inclusion
We support diversity, equal opportunity, and community-centered growth.
Excellence
We pursue world-class standards in program delivery, partnerships, and impact.
Founder & President
Listowell Yesu Bukarson
Listowell Yesu Bukarson is an internationally recognized journalist, legal professional, sports executive, intellectual property practitioner, and nonprofit leader with decades of cross-sector impact across Africa, Europe, and the United States.
He is the Founder and President of LYB Sports & Entertainment LLC and LYB Legacy initiatives operating internationally across Ghana, the United States, and the United Kingdom.
He co-founded Unlimited Cancer Care International, a U.S.-based nonprofit dedicated to cancer awareness, advocacy, and health education initiatives in Africa and the Americas.
Listowell earned:
1. A Master of Laws (LLM) from the
University of Maryland
2. A Bachelor of Laws (LLB) from the University of London
He also holds professional training and certifications in:
Journalism
Public Relations
Marketing
Media communications
He is currently pursuing a Master’s degree in Communications at Liberty University in Lynchburg, Virginia, USA.
As former Public Relations and Marketing Manager for Asante Kotoko SC, he led branding, sponsorship, and communications efforts for one of Africa’s most respected football clubs.
He is a BBC- and DW-trained journalist and a member of:
Ghana Journalists Association
Sports Writers Association of Ghana
International Sports Press Association, AIPS
Through his leadership, LYB Sports & Entertainment LLC aims to become a transformative global force in sports, entertainment, media, tourism, and athlete development while building sustainable opportunities for Africa and the world.
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